Ford has stopped playing coy and finally confirmed its rumored plans to revive one of the brand’s most popular nameplates, the Bronco. With the Jeep Wrangler proving to be a license to print money, the Blue Oval will finally have a sporty off-roader to compete with it starting in 2020.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”
The Bronco and the Ranger pickup truck will share a chassis and a factory at Ford’s Michigan Assembly Plant in Dearborn. The Ranger will hit showrooms first, starting in 2019, with production beginning in late 2018.
The factory building the new trucks must first be converted from today’s use producing Focus compact cars, whose production was moving to a Mexican plant to make way for the more profitable Ranger and Bronco. It’s now being built in the United States.
Incredibly, Ford made the official announcement of the new models but showed no concept versions, prototypes or even artists’ sketches of the vehicles, leaving us to rely on our old friends at Bronco6G.com for their impressive renders of what the future Bronco could look like. Maybe leaving the field to Bronco6G is an endorsement by Ford that the new model will resemble these images.